Your City Is the Main Character.
Vertical series that make people want to visit, move and invest.
Where Story Meets Strategy
Amber Higgins | Chief Executive Officer & Founder
Amber is the architect of the Ten Four Films aesthetic. A filmmaker and creative director obsessed with the intersection of human psychology and visual storytelling, she specializes in forging "Cinematic Authority" for brands that refuse to be invisible.
Her approach is rooted in the belief that a brand’s visual identity is its most powerful form of non-verbal communication. By combining high-end production value with strategic restraint, she creates immersive brand environments that demand trust and command attention. For Amber, film is not just a medium—it is the definitive tool for translating a founder's inherent genius into a tangible market legacy.
My work is rooted in the belief that every vision-driven brand has an inherent genius waiting to be translated. I founded Ten Four Films to bridge the gap between high-level strategy and cinematic soul. We aren't here to just 'manage' your brand; we are here to establish its definitive version." — Amber Higgins
Martha Collins | Chief Strategy Officer & Partner
Martha operates at the critical intersection of high-stakes narrative and economic strategy. With a background spanning public affairs, venture growth, and community planning, she specializes in translating complex organizational visions into clear, compelling market positions.
Her cross-sector lens—honed through leadership in government, economic development, and creative production—allows her to architect the foundations brands need to attract investment and scale. From Montana to Texas, Martha has spent her career mobilizing stakeholders and engineering the narratives that move people to action.
Strategy is the silent architecture of trust. We build the foundation that allows a vision to finally take up space in the world. - Martha Collins
Put Your City on the Screen
People discover places on their phones long before they visit, move or invest. We create vertical series that show the character of your community, for tourism boards, chambers, downtown districts and economic development teams. Pricing covers creative development, writing, direction and editing. Production costs are quoted separately for each project.
-
Starting at $25,000. A six-episode vertical dramedy set in your city, like our original series Fort Worth It. Real neighborhoods, landmarks and local businesses woven into a story people follow, share and come to see for themselves.
-
Starting at $12,500. Six short episodes featuring your local shops, restaurants and makers. A natural fit for downtown districts and chambers of commerce to sponsor, and a gift to the businesses that make your city worth visiting.
-
Starting at $22,500. A vertical series that sells your city to the workers, companies and families you want to attract. Real residents and real reasons to make the move, made for economic development teams and talent recruitment.
-
Starting at $7,500. Cinematic vertical content for festivals, holidays and tourism pushes. Teasers, recaps and story-driven promos that fill the calendar and bring people back next year.
Every city has a story. We make people want to see the next episode in person.
Ready for Your Close-Up?
Tell us about your city and what you want people to feel. We'll come back with a series concept, an episode plan and a quote that fits your budget cycle.